Is the New Mahindra Thar Roxx REALLY Getting 37 km/l? We Break Down the Hype

Is the New Mahindra Thar Roxx REALLY Getting 37 km/l? We Break Down the Hype.

Okay, let’s talk about the elephant in the room. Or should I say, the Thar in the showroom? My social media feed is flooded with ads for the new Mahindra Thar Roxx 2025, and honestly, I had to do a double-take. They’re claiming this rugged, boxy, proper 4×4 SUV gets a mind-boggling 37 kilometers per liter. And you can drive it home for an EMI of just ₹9,700 a month?

I’ve been around the block long enough to know that if something sounds too good to be true, it usually is. So, I decided to put on my skeptic’s hat and dig into what this new Thar Roxx is actually all about. Is this a genuine game-changer, or just marketing genius at work?

First Impressions: It’s a Thar, But Dressed Up for a Night Out

Let’s give credit where it’s due. Mahindra hasn’t messed with the classic Thar formula. It’s still that tough, no-nonsense shape we all love. But now, it’s wearing a sharper suit. The grille is more aggressive, the LED headlights look modern, and those alloy wheels actually look like they belong on a luxury car, not just a trail conqueror.

Open the door, and the transformation is even more shocking. Remember the old, utilitarian Thar interior? Throw that memory out the window. The Roxx cabin feels… plush. I’m talking soft leatherette seats you can sink into, a slick digital instrument cluster, and a massive touchscreen right in the center. It’s a weird but wonderful feeling—like wearing a tailored tuxedo to go mudding.

The 37 km/l Mileage Claim: Let’s Get Real

Alright, let’s tackle the big one. 37 km/l. Let that number sink in. My friend’s compact hatchback doesn’t even get that.

This figure is almost certainly the ARAI-certified mileage. For those who don’t know, ARAI tests are done in perfect, controlled lab conditions. They’re a great standard for comparing cars, but they are not what you’ll get on your daily drive through Bangalore traffic or on a highway with the AC blasting.

In the real world, with its 4×4 hardware and considerable weight, a realistic expectation might be somewhere in the mid-to-high teens for city driving and maybe the low 20s on the highway under very careful driving. If it even sniffs the 20 km/l mark in real-world use, it would be a massive achievement. 37? I’ll believe it when I see a dozen independent vloggers confirm it on YouTube.

Performance: Still a Proper Off-Roader?

Don’t let the fancy interior fool you; this should still be a beast where it counts. It’s packing a 4X4 system, which means it’s built for more than just looking good outside a coffee shop. It should handle rough terrain, steep inclines, and slushy paths with the same gritty confidence we expect from the Thar name.

The big question is how they’ve tuned it for the city. If they’ve softened the suspension just enough to take the edge off speed bumps without killing its off-road prowess, they’ll have struck gold. Features like hill-hold assist will be a godsend for both new off-roaders and anyone stuck in traffic on a slope.

That ₹9,700 EMI: The Catch

This is the other number designed to make you click. An EMI of ₹9,700 per month sounds incredible for a car like this. But please, please read the fine print.

This low number isn’t magic. It almost always assumes a very large down payment (think 30% or more), a long loan tenure (like 7 years), and a specific interest rate. Your actual monthly payment will depend entirely on your bank, your credit history, and how much you can pay upfront. It’s a great headline, but always use an online EMI calculator with your own numbers before getting your heart set on it.

The Bottom Line: Should You Be Excited?

Absolutely. The Mahindra Thar Roxx 2025 looks like it could be the perfect SUV for a huge chunk of Indian buyers: those who want the rugged, adventurous image of a Thar but refuse to compromise on everyday comfort and features.

But should you believe the hype? Take the mileage and EMI claims with a grain of salt. Wait for independent reviews. Wait to see it in person. This isn’t just a new car; it’s Mahindra’s ambitious attempt to create a whole new category. If it delivers on even 80% of its promise, it’s going to be a runaway success.

Thar Roxx 2025: The Unfiltered Take

• The Hype: 37 km/l mileage, ₹9,700 EMI.

• The Reality: Expect real-world mileage to be significantly lower. The EMI requires a big down payment.

• The Win: A genuinely luxurious and feature-packed interior inside an iconic, capable 4×4 body.

• Final Thought: Incredibly promising, but wait for real-world tests before you sell your current car. ( Image Source-auto.mahindra.com )

 

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